Representation of lifestyle in commercials on MBC Al-Iraq channel (Analytical study)

Abstract
The advertising message is an essential feature of our current era because of its importance in the commercial aspect that covered all parts of the world, which needs continuous promotion and payment due to the resulting increase in production and multiplicity of services, as this leads to creating an impact and persuasion to accept that production or those services. In the framework of this, the idea of ​​the study emerged through the statement of the reality of the advertisement broadcast on satellite channels, especially on MBC Iraq, and the extent of its effectiveness and presence in the style and lifestyle of the individual on the Iraqi, as the study seeks to answer the main question of the study: What is the representation of the lifestyle of advertisements Commercial in MBC Iraq? After obtaining the results of the analysis of the study, it was observed in the categories of the economic, social and cultural lifestyle represented in the channel’s advertisements with the sum of its multiple sub-categories and in high percentages, most of which focus on showing the reality of life practiced by the Iraqi individual every day. The results came that most commercial advertisements are of Iraqi origin ( Local) which includes approximately 57% of commercial advertisements, 28% of advertisements are produced in Arab countries and 13% of them are produced outside Arab countries. Specialized in the English language, which includes 1% of the commercial advertisements for this channel. The study aimed to identify the most important aspects affecting commercial advertisements in the channel, as well as knowing the ability and potential of MBC Iraq to deliver its commercial advertising message with its available means, and to analyze commercial advertisements for MBC Iraq. And knowing the extent to which these advertisements are compatible with the living reality of the Iraqi individual, since the advertisement is directed at him in particular. This study belongs to descriptive research. In which the analysis tool was used, where the researcher relied in this study on the unity of the subject to analyze commercial advertisements, the study resulted by studying the difference between the characteristics of  artistic form  and  lifestyle related to clothing  with a percentage of less than 0.05% where there is no strong relationship between groups and also resulted There is no strong relationship between the lifestyle related to clothing and the origin of commercial advertising production by less than 0.05%