Understanding the Impact Strategies on the Influence in the kalame network

   The present study aimed to investigate the techniques and strategies of influencing the audience and persuasion in the kalame network. The results of such studies can be effective in the media policy-making process in dealing with the effects of these programs. In this study, kalame network programs in three areas: film and series, news and belief sections, structural analysis and techniques, and content strategies. In this study, the strategies that have been used in the three mentioned axes are examined. Also, after examining the media texts used in several plans of these three programs, the text mining method is implemented in the images. And the sounds and signs of message transmission. The implemented texts are then tabulated and categorized into primary categories, and in the second step, the secondary categories or the same strategies that are a combination of persuasive content and persuasive verbal and non-verbal form techniques in the primary categories are classified in the table. has done. Then, in the final table, the main categories of this research, which are the long-term goals in strategies, are examined. In summarizing, analyzing and concluding from the findings of Chapter 4 of this study, it was found that content strategies such as strengthening the position of caliphs, targeting the issue of unity, rationalizing the issues raised, weakening the Shiite government, representing the IRGC, magnifying economic problems, magnifying management weaknesses , The blackmail of the government has been used more and it was also found that the most repetitive techniques used in this network: denial, intensity, connection, fear, labeling, indoctrination, majority belief, humor. This research with a qualitative approach and by content analysis using media text mining has answered the main question that strategies to influence the audience, kalame network persuasion and by two sub-questions of content and persuasive technique. Constant monitoring of these networks in order to find the right methods of exposure and also to emphasize the promotion of media literacy of the audience.