Persuasive techniques in television advertising to promote local goods and commodities in Iraq (According to the opinion of experts and specialists)

In this study, the effect of television advertisements on the promotion of local (Iraqi) and commercial goods of Led Onakhdel was investigated. The focus is on the role of television advertising and its impact on the Iraqi viewer and how to attract and persuade the audience to buy the advertised TV product. Media advertising is a communication-oriented activity that affects consumer behavior regarding the purchase of advertised goods or services, increases consumer loyalty to the product, and also creates a sense of long-term trust in the consumer. Despite the numerous advertising tools, television is still one of the most important tools and is always used to promote goods, especially consumer goods and services, and to display attractive images of goods.

The purpose of this study is to identify new methods in the field of successful television advertising to promote Iraqi goods. Also determine the importance of these ads in creating an attractive and convincing image for consumers.The researcher based his work on a qualitative method.And used the interview.The main question in this study is: “What is the role of television advertising in the promotion of Iraqi (Iraqi / local) goods?”

The most important results: the use of celebrities can attract the attention of the audience; It is also another important factor in product quality and cost; Another important factor is honesty and the transmission of accurate information about products to the audience; Also, observing modern and up-to-date features in advertisements; And psychological factors such as attractiveness, persuasion and encouragement, which are used in TV commercials, affect the audience. Also, gifts and prizes as well as offers that are shown in these TV commercials can motivate the audience to buy promotional goods due to the psychological consequences.