PUBLIC RELATIONS DEPARTMENT IN THE INDUSTRIAL PROJECTS OF THE HOLY SHRINES IN IRAQ (Fayd Al Qassim Company as a model)

The purpose of this study is to investigate the important role of public relations in managing industrial projects in pilgrimage centers.

This dissertation is based on the selection of one of the most important industrial projects in the pilgrimage center on behalf of Feyz al-Qasim Company, because this company uses public relations as a basis for establishing communication and regulating the company’s relations with domestic and foreign sectors, companies and governmental and non-governmental institutions. Investors and the general public, put.

The main question of this research is: What is the role of public relations in the industrial projects of the holy shrines in Iraq, especially Faiz Al-Qassim Company? The researcher has chosen an interview method to answer this question. This method has been done through interviews with a group of experts with administrative positions in the industrial projects of Astan Moqaddas Alavi, as well as professors specializing in media and public relations.

The most important results are: to manage the public relations of Faiz Al-Qassim project, it has an active and effective role in the planning of the institute and can create the necessary capacity and progress for the institute in the market, as well as creating public policies and human quadruple growth techniques. And the necessary coordination towards the company’s products, and the realization of the feature of competition, in addition to connecting the holy threshold of Alavi with the external environment in all capacities.

The most important recommendations: the need to strengthen the public relations department in the company with specialized human resources, preparation and promotion and training of forces to exploit new and innovative ideas for industrial elites in all fields, the need to prepare a strategic plan for public relations, plus the establishment A center of research that brings together experts in the field of economics so that they can conduct research in the field of economics through practical and professional solutions, both before and after the implementation of projects.