The role of cultural capital in the tendency to cosmetic surgery studied by women aged 20 to 40 in Qom

The representation of the body is not merely focused on the biological phenomenon of man or an aesthetic object, but is influenced by culture and society. Hence, showing the body is a tool for earning cultural capital. The aim of this study was to investigate the role of cultural capital in performing cosmetic surgery among Qomi women with qualitative method and foundation data. The data collection technique is a semi-structured interview. For this purpose, 15 women in their 20s and 40s in Qom who had experience in cosmetic surgery were interviewed. Women interviewed by relatives who have not had cosmetic surgery have been interviewed. Sampling was performed based on the snowball method and continued until the theoretical saturation was reached. Data analysis was performed using Max Kyoda software and for this purpose, three methods of open, axial and selective coding were used. The results show that the process of seeing some body parts in the modern urban bio-exposure that has been seen by others, has become a significant problem. The portrayal of the body as a fashionable and marketable commodity has been influenced by the perception that “standardized beauty” has spread through various factors in society; Circumstances that have intertwined medical discourses of beauty and aesthetic interpretations of the body have led to the spread of the perception of the “commodified body” in society.