Message engineering in evangelical Christian propaganda methods with emphasis on satellite, YouTube and Facebook

Persuasion is the goal of communication and its most important solution is to use effective and engineered messages. Evangelical Christianity is one of the religious groups that has many fans on social media and has succeeded in convincing its audience. The effective use of interactive web and engineered messages has paved the way for the success of this movement. The present study examines the effective elements in evangelical Christian media messages by emphasizing the three satellites of satellite, YouTube and Facebook. After expressing the research literature and research-related theories and techniques, and after initial coding, 59 secondary categories based on persuasion techniques were counted as elements used by evangelical Christianity. At the end, five main categories were extracted as the pillars of evangelical Christian message. Is. Scientific citation, persuasion of basic feelings, use of scientific tools, use of fallacy techniques and interaction with the audience are the most important elements in evangelical message engineering. The audience also uses persuasive fallacy techniques. In general, it can be said that evangelical Christianity uses a multiple approach in its propaganda messages and tries to convince the maximum audience. Using the media approach of evangelical Christianity can pave the way for success in persuasion.