THE VIEW OF THE INTERNAL AUDIENCES ABOUT THE MANAGEMENT OF PUBLIC RELATIONS IN GOVERNMENT INSTITUTIONS

Public relations constitute a main axis for the organization and management of institutions, as they are considered the most important pillars of communication that the institution makes with its audiences. Despite the completion of public relations for the scientific structure and the foundations on which it is based, so the researcher asked the main question, how is the internal public’s vision towards the Public Relations Department in the Ministry of Construction, Housing, Municipalities and Public Works? The researcher used the sample and the place in the “Ministry of Construction, Housing, Municipalities and Public Works” and to identify the factors affecting the workers’ vision, the methods used to achieve it and their effectiveness, and knowledge of the activities that contribute to the impact on job satisfaction.

The study relied on the descriptive analytical approach, and the researcher chose the research community of 390 out of 1,087 employees in the institution, where the researcher relied on Cochran’s formula in the use of the sample, and they were selected by means of a random sampling method, and the statistical group (spss) was used to extract the results. And measuring the validity and reliability of the questionnaire according to the (CroNbach Alpha) coefficient, and the study reached several results, the most important of which is improving the internal public’s view of public relations management in government institutions by spreading awareness, educating them and forming good friendships with the internal departments of the institution for employees, which contributes to creating awareness Through various activities, it leads to gaining trust, credibility and a positive image, even if the Public Relations Department is at the forefront of the organizational structure and is the closest to the strategic decision-making center.