The role of the Media Department in encouraging Iraqi national industries (Southern Cement Company as a model)

In the present age, the media is an essential tool through which countries can achieve their goals. In this study, we intend to examine the pivotal role and importance of media tools in enhancing Iraq’s national immunity. Just as developed countries use media and information technology programs and tools to promote their various goods in the economy. In addition to the perceived benefits for the media, the use of this tool also has disadvantages and causes the influx of foreign goods into the market and the disruption of local markets. Therefore, the main purpose of this study is to investigate the barriers to the development of the industrial sector after the prosperity and development of these industries in the country. One of the most important goals of the research is to pay attention to the fact that the media is one of the most important tools that can be useful in achieving these goals. The study also found that advertising departments do not produce enough information about national industries, especially the local cement industry, which significantly reduces sales of local products. In this study, South Cement Cement Company was selected as the “case study” and 216 men and women were selected for the survey. After the survey, the available data were analyzed using a descriptive-analytical method and the obtained statistical results were analyzed.

 Finally, these results were obtained: the participants in the survey believe that intensive advertising through various advertising media can play a key role in accelerating the sale of manufactured materials; Social media sites can also play a role in encouraging industrial investment in the country. Also, one of the problems is that the media resources in the media sector have been weak and the lack of information and communication between industrial companies, especially Iraqi cement, has led to poor marketing.