The Role of Modern Information and Communication Technology in Developing Public Relations Methods

Public relations have witnessed a great development following the technological development and means of communication, and the means of communication and media technology have played a major role in developing the role of public relations in political, economic and cultural institutions. And the ministries of the State of Iraq, because of their benefits in shortening time, saving expenses, and speeding up in answering the masses, forming and directing public opinion, and working to study society through samples that we can obtain from society through modern communication technology.

The researcher used the survey method and the interview to obtain the data and information needed by the research. The interview and questionnaire included all public relations employees in the Iraqi Ministry of Education.

Accordingly, this research has studied the role of modern information and communication technology in developing public relations methods in the Iraqi Ministry of Education, in order to study the role played by modern media technology in activating and developing public relations in the Iraqi Ministry of Education, which was necessary to integrate with the development of modern means of communication. And technology and networks and the resulting communication in social networking sites, which have become the talk of the hour in spread, influence and influence.

To achieve the objectives of the research, the researcher had to study the public relations office in the Iraqi Ministry of Education, where his research community formed the public relations staff in the ministry. Their vision, the researcher collected the data and analyzed it through st0atistical analysis programs, and the results came close to disparity among them, and they tend overall to the fact that there is an effective role for media technology in developing public relations in the Iraqi Ministry of Education, and the results and recommendations seek to urge the Iraqi Ministry of Education to activate and activate modern technology And integrating it into the administrative work because of its benefits in speed, accuracy, audience formation, work coordination and service provision.

As a result, the study achieved an answer about the roles of media technology in the development of public relations, which are:

Complementary role, role of promotion, role of propaganda, role of facilitator, role of communication, role of networks, role of accelerator, role of saving in economic affairs, role of information, role of intelligence, supervisory role, role of control, role of convergence, role of organization, role of reconnaissance.