The role of the MBC 1 Kalam Nawaem program on the lifestyle of Iraqi women: A survey of users of the program platform on Facebook

The aim of the research is to clarify the role of the Kalam Nawaem program on the lifestyle of Iraqi women by revealing the role of the Kalam Nawaem program in the individual and social lifestyle of Iraqi women, and to know the statistically significant difference between the users based on their demographic characteristics. The research relied on the quantitative survey method using the questionnaire tool, and the research sample consisted of 399 respondents, and the research used the theory of media frameworks and the theory of uses and gratifications, and reached a number of results, most notably. A large percentage of the audience is affected by the cultural issues presented in the program, and the religious issues raised by the program have a very large role on the lifestyle of Iraqi women, and the political issues in the program play an intermediate role on the life of Iraqi women, and the educational issues in the program have a very large role in the style of life of an Iraqi woman. Also, a large percentage of the audience believes that the Kalam Nawaem program has a reason to enhance the manifestations of cognitive satisfaction, and many of the audience see that the program affects their moral values, and a very large percentage of the audience believes that the program plays a role in creating the phenomenon of emotional saturation for them. It turned out that a very large percentage of the audience believed that the program helped them in enhancing respect for parents and the elderly and accepting advice, and the program had a great and sensitive role in helping mothers teach children the rules of honesty. And that the age group 39-45 years is the most participating group in the questionnaire, and the percentage of female employees’ participation in the questionnaire was the largest, and that the percentage of participation of university degree holders had the largest share in the published questionnaire. The research recommended the need to intensify such kind of awareness programs that touch the lives of Iraqi women, and to create a program similar to the idea of ​​the Kalam Nawaem program, but under Iraqi supervision and broadcast on the Iraqi Media Network group, in which the focus is on the problems that most Arab and Iraqi societies suffer in particular.