Studying the relationship between the use of social media and the excitement of sports fanaticism among young people (Najafi youth as a model)

Author:
Samir Hamzeh Karim Karim
Level:
Master
Field of study:
Media management
Language:
Arabic
Faculty:
Faculty of Social Sciences, Media and Communication
Year:
2022
Publisher:
URD Press
Supervisor(s):
Mohsen Marefi

The purpose of this research is to investigate a simple random survey by  an electronic questionnaire that was distributed among a number of young people in Najaf. To reveal the forms, types and manifestations of sports prejudices among the youth of Najaf at the time of its arousal, and also to clarify the role of the media and social networks in that arousal. Also, this research explains the topics and materials that affect young people. This research was conducted with a qualitative survey method and using an electronic questionnaire tool. In the end, the researcher came to the results, the most obvious of which are: the young athletes of Najaf showed two types of prejudice, negative and positive; This was despite the fact that their fanatical behavior was different from each other. They showed three types of prejudice through available social networks: passive prejudice, behavioral prejudice and passive-emotional prejudice. In this research, the researcher investigated these three forms of sports prejudice among those young people. These prejudices were more visible in sports discussions on sports pages in Iraq and on social networks. In the first place, the phenomenon of praise and then the mocking dimension was in the second place in the responses of the youth to this questionnaire. This research showed that the topics and concepts that the youth of Najaf followed and caused their fanatical comments on social networks include: the issue of legionnaires, foreign and domestic players, refereeing issues, performance level of players, sports statements, level of training, decision-makers of sports officials and the determination of team coaches. Based on its findings, this research also has some recommendations, including; The need for media officials and athletes to take decisive measures regarding sports pages in social networks, including the publication of topics that are controversial among the sports-loving youth of Najaf city, and the need for laws and solutions to include detailed instructions for managing sports pages. in social networks. Managers should oblige themselves to comply with these instructions and competent departments should conduct studies and researches with the aim of finding ways to combat the phenomenon of sports prejudices on such pages in social networks.