Representation of Israel’s image on (Israel speaks Arabic) page

This study investigates the representation of Israel’s image on the Facebook page titled “Israel speaks Arabic” and the methods employed. The current study also aimed to answer questions by identifying artistic, social, and ideological symbols indicating Israel’s images on the page “Israel speaks Arabic.” Based on the theories of John Fisk and Van Dyke, symbolic interaction, order of priority, and media gatekeeping, the study reached the following significant conclusions: The Israeli-controlled media, particularly the “Israel speaks Arabic” Facebook page, attempts to represent peace in the region. In addition, Israel strives to demonstrate that it is kind to its citizens, that it opposes terrorism globally, and that it does not support its government. Israel tries to have close ties with Arabs by empathizing with and caring about their affairs. In addition, they publish images with religious and human concepts that prohibit and criminalize the killing of innocents and imply solidarity. Israel attempts to expand the concept of Jerusalem rather than Quds by using the images mentioned earlier in its media. These conceptual messages refer to the Jewish ownership of Quds, and the published images have an implicit meaning that expresses sympathy, religious respect, and the preservation of religious sanctities, as these places are the shrine of religious and sacred figures, and Israel is a state that does not tolerate any form of discrimination, aggression, or abuse of these figures based on civil or religious principles. These images depict the diversity of terror in Israel and the four religious symbols that represent religions such as Islam, Judaism, monotheistic Druze, and Christianity, with the Israeli flag in the center, which demonstrates the country’s diversity and uniqueness. Israel tries to improve its image in the eyes of others by exposing false truths and sympathizing with Arabs active on Facebook. They also send Islamic messages to Muslims as part of the citizens and their compatriots who stand by them and their history.