Evaluating the view of those responsible for public relations in the Iraqi Ministry of Culture, Tourism and Antiquities regarding the promotion of tourist places

In recent years, public relations has clearly and significantly developed and expanded significantly in contemporary institutions. The importance of public relations in the organizational-administrative structure of every institution is not undeniable and in the tourism sector this importance is significant, because the industry is in great need of public relations to implement its goals. In fact, tourism is one of the most important and effective factors in enhancing the economic growth and development of any country and is known as one of the effective pillars in the development and enrichment of the economy. Also, public relations have a very important role in improving and promoting the tourism system in the country and through it, the goals of the tourism industry are met. Therefore, this study aims to use social media and be aware of the opportunities and challenges facing officials, to explore and identify ways that lead to the development and increase of the domestic tourism industry in It becomes Iraq. The statistical population of this study was 74 public relations employees of the Iraqi Ministry of Culture, Tourism and Cultural Heritage who answered a questionnaire containing 30 questions. The reason for selecting these employees was that they were responsible for promoting tourism and in some way specialized in this matter. This study also tries to answer the main question: “What is the view of public relations officials in the Ministry of Culture, Tourism and Cultural Heritage, regarding the activities and development of Iraqi tourist sites?” An example of a study in this study is the Iraqi Ministry of Culture. In the end, the following were clarified as a result of this research:

 Public relations officials’ views on the development of the tourism industry; Achieving a clear picture of the activities of the Ministry; Review of tourism-related activities in the ministry and their presentation through social media; Introducing tourism-related programs and proposing different tourist places, coordination between tourists and the Ministry; As well as responding to media activities against the ministry to prevent negative influence on domestic public opinion.