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Author:
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Alaa Abdulhussein Abdullah
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Level:
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Master
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Field of study:
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Media Management
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Language:
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Arabic
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Faculty:
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Faculty of Social Sciences, Media and Communication
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Year:
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2022
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Publisher:
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URD Press
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Supervisor(s):
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Alaa Chasib Ajeel Alabdalaali
The health media in the Iraqi Ministry of Health is a basic pillar in the dissemination and crystallization of all medical and health services through media activities, so the study aimed to find out the mechanism for evaluating media activity in the Iraqi Ministry of Health to encourage the citizen to take the Corona vaccine. Iraqi health to encourage the Iraqi citizen to take the Corona vaccine?), where the study contained five chapters, the first chapter the methodological framework, the second chapter the theoretical framework, the third chapter the methodology of the study, the fourth chapter the practical framework, the fifth chapter discusses the results, conclusions and recommendations, and in this study was adopted The researcher used the descriptive survey method to suit it and through the use of the (resolution) tool in collecting data, where the researcher used the comprehensive inventory method with a total of (152) for workers in the Iraqi health media institution, and also conducted a questionnaire with (14) media experts in the Iraqi Ministry of Health, And extract the results after he analyzed the data by using the statistical analysis program (Spss) and with the help of specialized analysts to reach accurate results, which can be used In studies similar to this study, the most prominent results were that there is a good evaluation methodology for media activity in the Iraqi Ministry of Health, and that the best media used is (social networking sites), which indicates the use of modern technology by the Iraqi health media institution, and that the types of media activity It is represented in (brochures and posters, advertisements, short films, seminars and conferences), and the best kind of them are health awareness pamphlets and posters to motivate citizens to take the vaccine. Epidemics, diseases and emergency conditions, and the creation of two divisions (performance evaluation and media training) because they have a role in improving media performance, and the development of a study in health media in Iraqi universities, to find media cadres specialized in health media, encouraging researchers to conduct research in evaluating health media activity with the allocation of A financial budget by the Iraqi Ministry of Health to support scientific research and researchers in this regard.