The Influence of the Directed Media In Creating Public Opinion Towards The Popular Mobilization Authority

Directed media is one of the most powerful weapons of the contemporary era, which is described as the era of communication, open space and cross-border technologies, and the media is, of course, a double-edged sword since ancient times. And that the directed media is (Fourth Generation Wars), which is soft and smart power that relied heavily on the smart use of soft and hard power that works on a short and long-term strategic plan to target countries and bring them down fatally without the need to use lethal weapons, and this is what was directed at a group of believers. By God and patriotism, which defended the land, the sanctities, and humanity against a misguided obscurantist called (ISIS) supported by Western American Zionist states and their allies in the region. The successive victories of the Popular Mobilization thwarted their plans, and this was not what pleased them, as they directed their soft media weapons with falsification and distortion and calls for the dissolution of the legitimate and legal Popular Mobilization Authority at the national and international levels.

The study was intended to shed light on the time period 2014-2018. On the nature of the directed media and the extent of its impact on public opinion towards the Popular Mobilization Authority, and what are the media used in it from satellite channels that support and others stand against the Popular Mobilization Authority.

In order to achieve the objectives of the study, the researcher used the descriptive analytical approach, through which he tries to describe the phenomenon under study, analyze its data, and the questionnaire designed to target an advanced segment in the media field. We reached the results, we mention the most prominent of them, that the directed media has a negative and positive impact on both sides, and the negative of it was on changing the course of public opinion according to its orientations and goals. American and regional, and the vast majority of the study sample strongly agreed that the directed media succeeded in delaying some wars against (ISIS) in some war axes. And the positive directed media has a clear impact in creating public opinion towards the Popular Mobilization Authority and has an important role in supporting and attributing it and raising the morale of the Popular Mobilization fighters, and has made a significant contribution to reshaping the internal and external variables in supporting and attributing the Popular Mobilization in the Iraqi state. The vast majority of the study sample strongly agree that the Popular Mobilization Forces in Iraq are considered Iraqi regular forces. And the other sample is that the most serious countries in fighting ISIS with Iraq, topping the highest order, are (the Islamic Republic of Iran).