Variables affecting the structure of electoral advertising design in Iraq

This research aims to clarify the importance of advertisement and publicity art as a modern art in the republic of Iraq and entire world، and as fundamental segment of graphic art، showing its application’s usage and technics، also showing the tremendous evolution it has encountered in terms of visual، theatrical، graphical and even cartoons، it was used as clarification، advertising or entertaining tool، printed or visual، for example the posters used in the electoral campaigns and brochures that is printed in large numbers. Democratic elections is one of the achievement that has arose in the liberated countries، Iraq was one of them، that witnessed many economic and social changes after 2003 the fall of dictator regime in Iraq، Iraqi individual indeterminately saw that what is he doing is a way to control his electoral choice and eventually his faith throughout the early election campaigns and ideological struggle in the region.

Electoral campaigns is simply a group of symbols that impacts the individual opinion، behavior and political belief in terms of subjects that is not agreed upon by the community، from this perspective publicity or advertisement has become one of the sciences of art and media، and effective tool to achieve political ambitions for individuals، groups or parties، it is worth to mention that whoever runs his electoral campaign orderly and knows how to manipulate the visual symbols in his electoral poster might seize the results to his own or his party or political orientation that represent him، the core of his poster focuses on how to impact and represent his elector in a way that is planned by whoever is designing and implementing the campaign، and to know the subjective and technical fundamentals of how to deliver advertisement message to millions of voters and determine their needs at one time in a way that allows the candidates to launch their campaign via posters and brochures to the level that suits the ambition and hopes of public. After the historical and scientific development، advertisement has become a science has its origins، types and bases and it was used to control the human ideology and behavior in the community، therefore electoral advertisement has taken a significant status in the art، media and communication sciences، thus it means a group of exercises and activities conducted by the implementers to achieve their political goals weather they were candidates، political leaders or parliament members. Based on that the researcher (scholar) task is represented by determination of    (variable factors that affects the structure of the advertisement design of electoral campaigns in Iraq).

This research has been divided into 4 chapters in attempt to shed light on this art، and to study، analyze and explain the electoral advertisement posters and brochures، then move to the field stage in which we aim to talk to as many as possible of the specialists and managers in this sector.

This research consists of 4 chapters; first chapter is (the methodic framework) which included research issue، research importance، research goal، research limits، terms (expression) determination.

Then the chapter ended with the indicators were brought by the visionary framework، but the third chapter included the research procedures from the research community، the research sample، the research tool، analyzing method، sample analysis، the fourth chapter contained the results، conclusions، recommendations and suggestions and the research was finalized with resources and references and a summary in English.