Factors affecting the preference for religious programs and their expectations from them (Al-Furat TV as a model) A survey study on the public of Dhi Qar Governorate

The study aimed to identify the factors affecting the public’s preference and expectations from the religious programs shown on Al-Furat channel، as well as knowing the public’s expectations of the religious programs of Al-Furat channel and clarifying the role of the religious position on the expectations that the audience expects from the religious programs on Al-Furat channel and identifying the preferred formulation From religious programs to the public Also، the study used the questionnaire as a tool for collecting data from the study community represented by the public of Dhi Qar Governorate and a study sample of (384) individuals. The study assumed that there are influencing factors in the public’s preference and expectations of religious programs، which are represented in the religious program providers’ style of presenting religious information and clarifying it to the recipient، as well as the media discourse that is characterized by simplicity and targets all intellectual layers of society، as well as working to find solutions to jurisprudential issues that these factors increase the Positive expectations of the audience، which leads to preference by the recipient. The audience expects that these programs increase the religious culture of the observer، because of the knowledge and religious sciences that they transmit that focus on legal rulings and jurisprudence issues. The religious position plays an important role by promoting religious culture and religious information for information. The study concluded that the religious programs on Al-Furat channel have a significant contribution to increasing religious culture، and that the religious discourse of these programs is simple and takes into account all sects of society، and that the most influential content is the religious ideological content، and one of the motives that make the study sample follow these programs It is the motive for learning Islamic rules and instructions because of the role they learn in regulating life. The public expects to a large extent that religious programs have a correct way to explain the acts of worship. The study recommended the need to pay attention to the religious programs that are shown on Al-Furat channel، and that there should be a focus by the religious programs on the social aspects that pertain to the individual and organize his life، and the training of media cadres in order to advance the reality of religious programs