Media planning in the Iraqi Ministry of Industry and Minerals and its role in increasing sales of its products (Weaknesses – methods of treatment)

Media planning is not different from strategic planning in terms of the method it uses in the process of employing material and human capabilities, equipment, programs and journalistic arts in order to achieve the goals of institutions. The problem of the media departments in the companies of the Iraqi Ministry of Industry and Minerals is one of the big problems that needs rapid and radical treatments. It is not reasonable that the number of goods and materials produced by this ministry reaches nearly three thousand goods or singles, and the majority of these companies are classified as losing companies. And it suffers from a recession in its sales. This is what prompted the researcher to ask this question. What is the role of media planning in the Iraqi Ministry of Industry and Minerals to increase sales of its products?The answer to this question required the researcher to use the qualitative research method that depends on objective analysis through in-depth research interviews in its practical side with the intentional samples that the researcher interviewed with. The first group represented the directors of the media departments in the Iraqi Ministry of Industry and Minerals. And the second group is with media professors in media colleges in Iraqi universities. Until the researcher concluded that there is a clear shortcoming in the role of media managers (the communicator) in the media planning of their companies’ departments through what emerged from clear weaknesses in the media performance, as it appeared that the managers concerned with the intentional sample do not rely Any media plans based on a scientific methodology in Media work and that they do not adopt any media theories aiming to increase sales of their companies’ products. Media experts have indicated through the tables concluded by the researcher that there is a possibility to address these weaknesses by hiring the right person in the right place, i.e. according to the scientific specialization, and it must be a department The media in any company allocates funds within the budget of these companies to ensure the implementation of their plans, monitor the performance of their media departments, and avoid randomness and waste of money.