Abu Effective programs to develop the performance of public relations in the Iraqi Martyrs Foundation

Summary The study aimed to identify effective programs to develop the performance of public relations in the Iraqi Martyrs Foundation and identified public relations programs with four main programs، namely: “Crisis Management Program، which is one of the basic programs of public relations، which is designed to manage the crises to which the institution is exposed according to studied scientific foundations and to strengthen the position of the institution and protect it from abuse.” “The morale raising program that concerns the internal audience of the institution in order to reach the methods of understanding، coordination and respect between senior management and employees and between the employees themselves.” “The media dealing program is responsible for managing the relationship between the institution and the media professionals in order to deliver the appropriate communication messages to the target audience. “The Community Relationship Program includes the relationship between the Foundation and its external audience which reflects a kind of common interest between the Foundation and the environment in which it carries out its activity.” After the implementation of these important programs for the work of public relations and the backbone of the administrative institution، and accordingly، the communication capabilities of these institutions will be effective if they are built on the basis of carefully defined programs according to the planned and studied scientific foundations. The study included five chapters that were، Chapter I The methodological framework of research that included the importance of research، the research problem، research questions، research objectives، theories used، and previous studies. The second chapter dealt with public relations programs، which contained four topics، the first section focused on the establishment and development of public relations، the second section included the objectives، functions and importance of public relations، the third section included public relations programs، and the fourth and last section included the planning and evaluation of public relations programs. The third chapter was entitled Research Procedures and Methodology and was divided into two sections، the first section contained the research methodology، which was divided into the research sample and data collection tools، while the second section included the scientific tools used in the study، namely: (questionnaire، study of the form from the technical and methodological aspects، and the test of the form “Formulation test – stability test – honesty test”). The fourth chapter، which is the practical chapter of fragmentation and analysis، was divided into two sections، the first of which contained the fragmentation and analysis of data، and the second section concerned with the testing of hypotheses and the analysis of open questions. The fifth and final chapter، which included the conclusion، conclusions and recommendations، in addition to a program proposed by the researcher for public relations.