Media marketing and its impact on public relations through functionality ( Iraqi satellite channels Model )

Quite thoroughly, mass media and other forms of communication have changed people’s lives. Such a profound development, on one hand, accents the pivotal role of media in influencing public opinion and, on the other, the urgency of acquiring effective, and often, specialized knowledge for those in this particular industry.

After the invasion, and later, the occupation of Iraq which hastened the overthrew of Saddam’s brutal rule, Iraq saw an upsurge in the number of satellite channels and other forms of media in ways that boosted the country’s market in owning the most Iraqi-speaking media channels. Some of these established channels were tasked with the promotion of word of Islam and others report on events and news such as al-Iraqiyah, al-Anwar, Sharqiyah News, Sumeriah News.

The current study aims to explore the impact of media marketing in fashioning public opinion as represented by Iraqiyah, al-Anwar, Sharqiyah News and Karbala TV for the case in point. The term media marketing refers to one of the nascent branches of marketing whose function ensures a strategic path forward. In our era, the field of marketing is no longer defined by factors that involve commerce or traditional services. Today, marketing covers the whole area of thoughts and information which are delivered through commonly used instruments whether written, spoken or visual. It now has turned into an integral part in the field of marketing because media marketing is not merely a path to offer promotion or success but a pre-planned and organized approach which is meant to instill a certain pattern of thinking or conveying a certain type of information for a specific goal on a specific platform.

The subject of my study is presented in an introduction and three chapters. The first chapter reviews several related concepts. The second chapter, which comes in two sections, looks into a number of currently active satellite channels in Iraq and assesses their performance by drawing broad comparisons. The third chapter examines the way media marketing influences public opinion and underlying sentiments. Finally, the research concludes, among other things, that talk shows, in which a particular thought, product or celebrity is promoted, play a meaningful role in attracting a significant amount of audience. Also in accordance with the study, the researcher has developed a couple of broad recommendations for those in this industry.

Key words: media marketing, public opinion, satellite channels, performance assessment, marketing skills